GRID-OS Executive Assessment

How much digital friction is slowing your organisation down?

Digital friction appears when priorities, websites, teams, suppliers and measurement no longer work as one connected system.

Take the five-minute GRID-OS Digital Friction Check to see where progress is moving, where it is becoming fragmented and which areas deserve attention next. Answer based on how your organisation works today—not how it is intended to work. There are no wrong answers; an honest result is more useful than a high score.

10 questions · Immediate score · No preparation required

The problem

Digital activity is not the same as digital progress.

Your organisation may already have a website, active campaigns, SEO, content, internal teams and external suppliers. But can leadership clearly see:

  • What matters most over the next 90 days
  • Who owns each priority
  • Where customers are losing confidence or failing to convert
  • Whether SEO and content support commercial goals
  • How teams and suppliers depend on one another
  • Which digital activities are producing measurable progress

What the check covers

Five connected areas

When these elements are disconnected, more activity can create more complexity without producing better outcomes. The GRID-OS Digital Friction Check provides a structured view of how well they currently work together.

Each area is scored from 0 to 20. Together they produce one Digital Alignment Score from 0 to 100.

How it works

A focused diagnosis in three steps

1. Answer 10 executive-level questions. Choose the statement that most accurately reflects how your organisation currently works.

2. Receive your GRID-OS Digital Alignment Score. Your answers produce an overall score from 0 to 100 and separate results across five areas.

3. See where friction is limiting progress. Identify your strongest area, your primary friction area, and the priorities that deserve attention next.

Who it is for

Designed for organisations with digital work already in motion

The check is useful for founders, managing directors, leadership teams, Heads of Marketing and Digital, multi-brand organisations, businesses working with several agencies, professional services, Shopify teams and companies preparing for a redesign or transformation.

You do not need advanced digital knowledge to complete it. You receive:

  • An overall Digital Alignment Score from 0 to 100
  • A Fragmented, Partially aligned or Growth-ready profile
  • Five category scores
  • Your strongest area
  • Your primary and secondary friction areas
  • Three initial priorities

Why N-2V

Built from real digital delivery, not an abstract maturity model

N-2V works across strategy, websites, UX/UI, SEO, e-commerce, communication and cross-functional execution for professional services, B2B trading, non-profit and regulated organisations, Shopify businesses and founder-led companies.

The recurring issue behind many projects is that useful work is happening, while the connections between priorities, owners, suppliers and outcomes remain difficult to see.

GRID-OS connects those elements through three parts: a retainer for senior digital ownership and agreed capacity, roadmaps with clear Now, Next and Later priorities, and reporting that gives a decision-focused view of progress, outcomes and blockers.

The Digital Friction Check is directional. The Alignment Sprint provides a deeper executive diagnosis and a prioritised 90-day roadmap.

Common questions

Questions we are asked most.

What is digital friction?

Digital friction is the loss of progress caused by disconnected priorities, unclear ownership, weak customer journeys, uncoordinated teams or limited measurement.

What does GRID-OS stand for?

GRID-OS is short for Growth, Resource & Intelligence Digital Operating System — the model N-2V uses to run the digital side of a business as one connected system rather than a series of separate projects. It has three parts: a retainer for senior digital ownership, prioritised roadmaps, and monthly reporting. The Digital Friction Check is the entry point to it: a five-minute diagnostic showing how connected those elements currently are in your organisation.

What does the check measure?

It covers leadership, website and conversion, SEO and discoverability, teams and ownership, and measurement and roadmap clarity.

How long does it take?

Ten questions normally take approximately five minutes.

Do I need analytics or documents?

No preparation is required.

What will I receive?

An overall score, profile, five area scores, strengths, friction areas and three priorities.

Is this a technical website audit?

No. It does not replace an SEO, UX, analytics, security or legal audit.

Is a low score bad?

No. It indicates that work may be fragmented and clarifies where to begin.

Will I receive a sales call?

You can view the result without booking. A score review is optional.

What happens during the review?

We examine the two highest-friction areas, validate context and discuss the most useful next step.

Is the result a formal audit?

No. It is directional and should be validated against organisational data and context.

Make the next 90 days clearer.

Ten questions can reveal whether digital work is aligned, partially connected or slowed by systemic friction. Five minutes · Immediate score · Personalised priorities.

Start the GRID-OS Digital Friction Check